Project #3 - Newspaper Publication Ad

For our next assignment, We are working on a newspaper ad using the PSU Collegio advertising guidelines and pricing for space. We were given a $100 budget and told to work within that budget. The Collegio charges $4 per "newspaper" inch with each column being a different size. The ad I chose to design is a long ad that makes up a giant sub sandwich. Each piece is 5x3 newspaper inches which is 9.67x3 inches big. This comes out to $60 (3x5=15x4) total.

The store I chose to make an ad for is a fictional sub sandwich shop called "Lenny's Long Sub Shop".  The ad will have a .25 margin and no bleeds featuring a frame in the middle of the 2 sandwich sides. My call to action will be to get the customer within the target audience of college kids to come in and use one of two coupons provided within the ad. I will also be scanning in my sub sandwich I designed and will be using it in the ad as a bitmap image.

 

The final product

All bitmap images created by Jordan Frederick. No other images used in the piece.